Operating for over 75 years, Crown Wallpaper and Fabrics has grown from a family-owned retail store to a nation-wide enterprise offering over 100,000 products for residential and commercial vertical markets. Crown handles a vast amount of customer data each day.
Efficient, easy to use, tools to access and utilize this data is essential to providing customers best possible experience.
Crown has a sophisticated UniVerse-based back-end system that is a data rich repository of business information – but it was untapped potential. They needed to change the way they accessed the data without changing the way they operate on the back-end.
Accessing data through green screen terminals was tedious and inefficient, employees had to traverse multiple paths to access like-data. Additional challenges were faced when hiring and onboarding younger employees as the outdated terminal system tended to deter desirable candidates.
So how do we bridge an excellent back-end system with the demands of the current business environment?
To bridge the disconnect between the front-end access and plentiful data, we developed a customized graphical application that seamlessly integrates with the existing back-end. This GUI application created an optimized workflow environment that enhances the utility of the UniVerse system Crown already operates on. The user-friendly interface we developed provides intuitive access to the vast trove of customer data enabling Crown to focus on optimizing the customer experience.
Since implementing the new front-end system, Crown is reporting greater efficiency for employees and increased satisfaction from clients.
- Upgrading the front-end of the system has breathed new life into existing business applications, extending the lifecycle of Crown’s MultiValue system
- Better access to data allows Crown to better serve their customers
- Easy to use applications allowed Crown to expand its talent pool and recruit, onboard and retain younger employees